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Bilski is decided by the U.S. Supreme Court
If you're an inventor - if your company develops software - if you've dreamed up a new way to do business - then Monday's Supreme Court decision broadening patentability standards ever so slightly may be good news. |
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Avoid Branding and Marketing Mishaps - An Overview
The workload of marketing departments has increased dramatically. Fifteen years ago the internet was brand new,there were no blogs, no Twitter, no Facebook and no YouTube. Marketing through these new media channels requires a level of responsiveness and innovation that simply did not exist in the marketing world fifteen years ago. Now, under pressure, many marketing departments rush to implement their latest initiatives without adequately considering the legal implications of their actions. The result can be liability, as well as less effective branding and marketing efforts. This article suggests some strategies to avoid these kinds of problems. |
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Knock It Off! Protecting Your Brand From Trademark Counterfeiting
Commonly called "knock-offs," "fakes," or even "replicas," counterfeits are unauthorized copies of a genuine product's design, packaging, and brand name. Until fairly recently, trademark counterfeiting plagued mainly the owners of famous luxury brands, like Gucci®, Louis Vuitton®, and Rolex®. However, counterfeiting now affects brand owners in virtually every product category, and no producer of consumer goods is immune. |
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