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: New Media, Cyber Security & the Internet |
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Avoid Branding and Marketing Mishaps - An Overview
The workload of marketing departments has increased dramatically. Fifteen years ago the internet was brand new,there were no blogs, no Twitter, no Facebook and no YouTube. Marketing through these new media channels requires a level of responsiveness and innovation that simply did not exist in the marketing world fifteen years ago. Now, under pressure, many marketing departments rush to implement their latest initiatives without adequately considering the legal implications of their actions. The result can be liability, as well as less effective branding and marketing efforts. This article suggests some strategies to avoid these kinds of problems. |
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Virtual Worlds, Real Dangers - Looking Ahead for the 2010's
Social media enables brand managers to connect products, prospects, and customers in ways not previously possible. With new opportunities for innovative marketers to reach their target audiences, comes a new level of risk. Now is the time to proactively prepare your brand for this year's big issues. |
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Facebook Secondary Domain Registration
In just a few days, trademark owners will have a new, potentially powerful online forum to spread their brand& and to defend. As of 10:01 pm, Friday June 12 Facebook will begin allowing users to register Facebook user names on a first-come, first-served basis at http://www.facebook.com/username/. This is important because Facebook will tie these usernames to vanity URLs that will include the username in the top level domain address. |
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